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Profile sample page2/19/2023 Identify, assess and develop business cases for new opportunities Promote collaboration tools such as portals, social media tools and our SharePoint platform to facilitate sharing of ideas and work among internal teams and external parties (clients, experts, counsel)ĭevelop strategic plan for firm’s internal and extranet websites. Partner with the Director of Knowledge Management, other senior level business management and lawyers to transform high-level strategic initiatives and concepts into actionable web site projects that improve lawyers’ access to information Promote and enable centralized management and dissemination of information and data Increase lawyers’ ability to quickly access information and share knowledge in the most efficient way both internally and with clientsįacilitate communication and collaboration by lawyers and staff across the firm Up-to-date knowledge of digital marketing best practices, tactics, and strategies Keep current with trends and changes in marketing, ecommerce, web development, advertising, sales promotion, and media marketing strategiesĮxtensive knowledge of Analytics,, SEO and SEM, Photoshop and HTML Research and recommend features, functions, and solutions to create compelling digital content that increases consumer engagement and acquisition across channels Work with the Marketing Analytics team to implement an audience development goal plan and partner with marketing teams to deploy and track campaigns Regularly audit content and develop strategies, production timelines, and asset requirements to keep content fresh and timelyĪssist with divisional email marketing efforts including enewsletters and ecommerce promotions and manage the production, testing, deployment, and measurement of all campaigns Manage creation of landing pages and subsequent updates including planning, process and policy development, monitoring, metrics and reporting Highly motivated, resourceful, problem solving, self-starter with the ability to multi-task and keep numerous projects on track and on budget in a fast-moving environmentĮxcellent interpersonal, written and verbal communication skills required must be able to present results and actionable plans to colleagues, executives, authors, and prospective partners Minimum 5 years of experience in digital marketing space working with CRM systems and email marketing platformsĮxtensive knowledge of Analytics, Social Media, SEO and SEM, Photoshop and HTML Track and analyze user site behavior, competitive offerings, and industry changes to produce regular reports to business team and other decision makersĬoordinate regular team meetings to ensure digital marketing and web strategies are aligned with business goals Oversee email marketing efforts including enewsletters and ecommerce promotions and manage the production, testing, deployment, and measurement of all campaignsĮstablish marketing goals and metrics work with marketing teams to augment strategy and meet goals Serve as website producer ensuring consistency of website content and strategy across digital properties Keep current with trends and changes in marketing, ecommerce, web development, advertising, sales promotion, and media marketing strategies.Research and recommend features, functions, and solutions to create compelling digital content that increases consumer engagement and acquisition across channels.Work with the Marketing Analytics team to implement an audience development goal plan and partner with marketing teams to deploy and track campaigns.Track and analyze user site behavior, competitive offerings, and industry changes to produce regular reports to business team and other decision makers.Assist with divisional email marketing efforts including enewsletters and ecommerce promotions and manage the production, testing, deployment, and measurement of all campaigns.Serve as website producer ensuring consistency of website content and strategy across digital properties.Manage creation of landing pages and subsequent updates including planning, process and policy development, monitoring, metrics and reporting.
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